Asking your clients to fill out a survey …
and actually getting them to FILL IT OUT are two completely different things!
If you’re doing an end-of-year client survey (hint: you probably should!), then you’ll want to make sure you implement a few strategies to get the best results.
Below I’m going to share a few tips and tricks …
But first, in case you missed my post where I shared a swipe file of end-of-year survey questions for your clients, you can check it out over here:
Ok let’s dive into a few tips to get the best results from your surveys:
#1. Ask the right questions so you get QUALITY answers that you can actually USE! (check out the swipe questions in the link above)
#2. Have a good mix of shorter, longer, yes/no, ranked, and open-ended questions so your clients will give you the most valuable input.
#3. Keep it short and don’t ask TOO many questions (keep it under 10). The longer it is, the less likely people are to fill it out.
#4. Set up your survey in a platform like Typeform, Survey Monkey, or Google Forms.
#5. Give them a REASON to fill it out it & make it FUN to participate (like a raffle).
As much as your clients love you (and even though they have the best intentions) life gets busy. Consider doing a drawing/giveaway for a prize. (ex: free training session, water bottle, supplements, etc. It doesn’t have to be anything fancy!)
#6. Set a deadline! Otherwise, they’ll keep putting it off.
#7. Consider keeping the answers anonymous because you’ll be more likely to get honest feedback. (If you’re doing a raffle, you’ll need to run on the honor system if they say they’ve completed it.)
And here are TWO BONUS TIPS for you:
Bonus Tip: Be mindful of the fact that just because clients say they want something … it doesn’t mean they will pay for it. I like to roll out new programs/changes in “beta” or as a trial before permanently committing to adding something into a program or to the schedule.
Bonus Tip: Don’t take negative feedback personally. Use it as information to make adjustments and make your program the absolute BEST it can be.
So there you have it!
In just a few short days, you will have a LOT of great insight into what’s working (and what’s not), so you can make even better decisions in 2022.
Hope you found these tips helpful!
Make it an amazing day,