Think about it: when it comes to health and fitness, your clients and prospects have thousands of options and resources at their fingertips.
Sure, you have your own approach or framework to get incredible results…
But so does everyone else.
(Assuming scientists don’t uncover a new, miraculous approach to getting healthy overnight, of course 🤣)
So if it’s not WHAT you teach or HOW you teach it, why do people choose you?
The answer is simple: Connection.
And that’s only going to become MORE true as AI becomes part of our everyday lives.
That means it’s not just about the information you provide or how “perfect” your marketing strategy is…
It’s about showing your audience you understand what they’re going through, showing empathy, and being human.
It’s easy to get caught up in technical details like “what to post” or “what to offer” or “what to price things”…
But the truth is, CONNECTION is the reason your clients and audience keep coming back.
That’s why over the next few weeks, we’re going DEEP on things like:
- How to get inside your audience’s head so you can develop stronger connections
- The key to putting a little more YOU in your messaging so your ideal clients get to know you better and faster
- And how to balance conversion and connection so you can grow your business without sacrificing the authenticity your clients and customers crave
Bring an open mind and your game face, because once you get THIS stuff down, your sales and marketing become a BREEZE.
Make it an amazing day,
Alicia
