Do This Instead…
The New Year rush is coming!!!
And after nearly two decades of coaching health and fitness pros (wow, that makes me sound old ), here’s what I’ve noticed:
Most “New Year” promos and programs flop.
And they flop before they even launch.
It’s not because the challenge wasn’t going to get great results…
or the price point was wrong.
It’s because they were designed the WRONG way.
Here’s what I mean:
Coaches tend to build their offers around what they want to sell.
They think about features, bonuses, and delivery — all the stuff that’s easy to bullet point.
But your audience doesn’t care about your features anymore.
They care about solving the problem they’ve been carrying for years.
This is why your New Year offer isn’t about what you want to sell…
>> It’s about what they need to feel ready to say yes.
And that starts by reversing the entire process.
Forget about the “how” for a second and focus on the “why.”
- Why is your ideal client even looking for a coach?
- Why do they feel like now is the time to move forward?
- Why would they trust you with their investment?
The answers to those questions are your real offer.
Everything else — your methods, app, calls, check-ins — are just the way you deliver it.
So when you’re creating your New Year offer, don’t start with the logistics…
Start with the end result.
What do you want your client to feel when they finish working with you?
What do you want them to say about how you changed their life?
Once you know that, reverse engineer everything else.
This isn’t about being the coach with the most certifications or flashiest ads…
>> It’s about being the one who understands their problem better than anyone else — and showing them that this time, it’s possible to solve it.
(And not just on your sales page… I’m talking about in your content AND your conversations, too.)
Your clients don’t need more stuff. They are already overwhelmed.
What they need is certainty, clarity, and a plan that feels custom-built for them.
Deliver THAT, and you’ll crush it.
Wishing you an incredible rest of 2024 and a WILDLY successful, purpose-filled, and happy 2025
Alicia ❤️
