Alicia 
I’m a lifelong learner. I LOVE reading, watching documentaries, and having real conversations with people who think differently and bring new ideas to the table. If the high-school version of myself saw what I was like now, she would think I was abducted by an alien. #truestory I’m a coach who believes in having a … Read more
February has come to an end and, as usual, the year is flying by! Are you on track for reaching your goals in 2017? After all, we’re already one sixth of the way through already! I’ve been working hard on cranking out content for two big presentations, a new webinar, and have been building and tweaking … Read more
I’ve met so many fitness business owners over the years who think they HAVE to do it all. They’re DESPERATELY trying to keep their heads above the sea of recurring tasks in their biz. They wear 7 different hats on any given day: personal trainer, bill collector, admin, marketing, content creator, data entry, and the … Read more
Time to get a little personal….. About 6 years ago, I changed my business structure from an LLC to a Corporation (s-corp). I started with a new accountant and thought everything was great… UNTIL I started getting notice after notice in the mail with penalties for not filing certain forms throughout the year. When … Read more
Just got back from Park City Utah at midnight last night from an EPIC week of skiing (and attempted snowboarding.) There was literally over 10 feet of snow on the sides of the road. Some of the cars were completely under snow with no hope of getting out. SO CRAZY! We rented an air bnb … Read more
[CHALLENGE OF THE WEEK 1/23: CORE VALUES] Do you have Core Values in your business? “Core values are what support the vision, shape the culture and reflect what a company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values.” – Schoenlaub When you define your core values for … Read more
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I believe that your fitness business should be working for YOU and not the other way around.
You should be working “in” your business because you WANT to…not because you HAVE to.
You’ll be able to live the life that you truly want. And yes…it’s absolutely possible and you don’t have to do it alone →
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