For the last few weeks, we’ve been talking about how to improve your signature offer.
How to name it, how often to promote it, and even how to position it so it’s a total no-brainer for your ideal client.
But there’s another huge factor influencing the success of your signature offer that you might not have considered…
And that’s the emails you send to your audience *in between* your promos.
Unfortunately, sending one email newsletter one week, and then none for another few weeks, and then hitting your list with a promo isn’t exactly a recipe for success.
I know those nurture emails seem like “filler” — but like I mentioned in my last email — they’re what earn you the right to sell to your audience.
Plus, your nurture emails can actually prime your audience to buy from you.
That way, by the time you show them your offer, you’ve already addressed their objections and limiting beliefs.
For example, if you’re planning to launch a transformation challenge at the end of the month, your emails leading up to it could talk about…
- why it’s so difficult to build new habits on your own,
- tips for setting up a healthier environment at home,
- or even sharing your own transformation story.
By the time you officially announce your promo, your audience is already engaged in the conversation and more likely not only to OPEN your emails…
But also to take action.
They’ll feel like you’ve been reading their minds and providing exactly what they need, right when they need it.
So, before your next promo, review your entire email strategy.
Are you consistently building trust with your audience?
Are your emails relevant to what they need and expect from you?
How can you work backward from your next promo so your nurture emails set the stage for success?
Need help with this?
Our April content pack drops TOMORROW, which means we’ll give you ALL of the emails you need to keep your audience primed and engaged all month long…
You just need to fill in the blanks.
Check it out here and keep an eye out for me tomorrow with a special intro offer!
Make it an amazing day.
Alicia
