I’ve got some seriously helpful tips for you to smoothly transition challengers into your long-term coaching programs today!
Before you launch ANY challenge after the holidays, I want to give you a few strategies to make sure your challengers stick around for higher-ticket programs.
You may have heard me talk about these before, but I’m still seeing SO many coaches who don’t have a solid plan in place to convert, so let’s get into it!
Here they are…
1. “The Early Bird Strategy” – Why wait until the challenge starts to convert? If it makes sense based on their goals, convert your prospects STRAIGHT into your long-term coaching program… and give them the challenge for FREE (as long as it makes sense for you financially) as a bonus for committing to their goals.
You can do this right away when they are signing up for the challenge — or during their orientation (if you have one) as a special “Commit to Your Goals” offer. This is a SUPER POWERFUL strategy.
2. “The Descending Email Drip Strategy” – This is a series of emails that you’ll send out weekly to your challengers. The strongest and best offer is during the first week (designed to get the highest conversions while people are most excited), and they’ll get less of a discount/offer as time goes by.
This is a great strategy if you have a large # of people in your front-end offer because you’ll have fewer people to follow up with at the end of the program.
3. “The Personal Follow-Up Strategy” – Depending on the number of participants you have, you’ll schedule personal check-ins throughout the program. You’ll use one of those conversations as an opportunity to convert them into your coaching program. The goal is to have them keep up their momentum and have them commit to their longer-term goals.
Just make sure you know EXACTLY when these check-ins will be, how they will get scheduled, and how you’ll be reminding them of their appointment.
4. “The End Game Strategy” – This is where a lot of people who are newer to coaching or running challenges start. It’s where you’ll meet with each participant individually AFTER their results are in from their challenge, and then have a sales conversation about their goals and transition them into your coaching program if it’s a good fit. And while this can work, it’s not always the most effective strategy because people are most likely to convert when they’re EXCITED and fired up at the beginning of their program.
Now all of these strategies work as long as you have them mapped out ahead of time, so don’t stress too much if you’re not sure which to pick!
In fact, you might want to test one of these for your next challenge, and another one for your challenge after that to see which works best for you.
See you soon!
Alicia
