What you need to know:
1. Sooo many changes with the new Andromeda update. I’ve got you covered below.
2. My husband almost got scammed this week. Wanted to fill you in so this doesn’t happen to YOU. It was a sophisticated, multi-touch point scam. Just know:
- If you ever think your gmail was hacked (or someone calls claiming to be from Google), log into your gmail and check your notifications. Follow those directions. Don’t engage with anyone who calls you.
- Coinbase will never call you if your account gets hacked. Log in to your account, head to support, and contact them directly from there.
- Always have 2FA turned on for EVERYTHING. Now you know! Sounds obvious, but this one was different. Want you to be protected.
Make it an amazing day
Alicia
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Meta rolled out a MASSIVE update called Andromeda…
And if you run Facebook or IG ads (or plan to), you need to know what this means.
Once you learn what it’s all about…
It’s going to completely change the way you run your ads.
Let me break it down
What’s Actually Changing
Andromeda is Meta’s new AI that decides which ads even get a shot at being shown.
It’s their “retrieval engine” that sorts through millions of ads and picks a few thousand finalists before anything shows up in someone’s feed.
What makes it different?
It’s way more personal — not just,
“You like fitness.”
But,
“You’re a 43-year-old mom who likes 20-minute morning workouts and eats protein oats for breakfast.”
That means Meta is using way deeper signals to match your ad to your perfect-fit prospect.
Why This Matters for You
Targeting isn’t where the power is anymore.
It’s ALL about your copy + creative now.
Here’s the new lingo in the marketing world:
“Creative diversification is the new targeting.”
In plain English:
Meta doesn’t want 10 versions of the same headline.
It wants different angles, formats, and messages that speak to different people.
Andromeda’s job is to find the right ad for the right person.
Your job now:
Give it options that actually are different.
Make sure your copy isn’t lazy. And make sure it has buzz words that only your ideal clients would resonate with.
What This Looks Like in Real Life
Let’s say you’re a coach running ads for your 6-week program.
You’ll actually want to include all of these inside the same ad set:
- A pain-point ad (”Using a 20-year-old’s plan on a body that’s completely changed?”)
- A proof ad (client story, screenshot, or short win)
- A habit ad (“Here’s how my clients eat without counting a single macro”)
- A story ad (personal journey — what made you start coaching (with soft cta))
- A value ad (actionable tip that builds trust (with soft cta))
Same offer…
Same audience…
Five different ways to approach it.
That’s what gives Andromeda something to work with.
How to Adjust Your Strategy
- Go broad with targeting. Let Andromeda handle the heavy lifting.
- Use Advantage+. That’s what this update was built for.
- Fewer campaigns & ad sets. Separate them by goal/objective, not by audience.
- More creatives. Use different hooks, angles, and formats instead of copy variations.
- Have fun experimenting!
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Stop Doing It The Hard Way! Start Scaling.
Coach Engine gives you a streamlined system built for health & fitness pros who want clients, cash flow, and clarity.
(Plus, we’ll help you run those ads & set up those campaigns from )
You’ll get everything you need to:
✔️ Attract (and follow up with!) qualified leads on autopilot
✔️ Book + confirm sales calls with built-in automations
✔️ Launch funnels, ads, emails, & nurture sequences
✔️ Onboard new clients, process payments, & deliver your program
✔️ Finally have one place to run your business
Come on over and join the party!
