Over the last decade, almost NOTHING has been more pivotal in my business (and my clients’ businesses) than running transformation challenges.
Transformation challenges are:
- A low-risk way for potential clients to experience you
- Awesome for newbies to hyper-focus on their goals and get incredible results
- A great way to keep current clients happy and engaged
And most importantly, people who sign up for a transformation program are basically raising their hand to tell you, “I need help and I’m ready to put in the work!”
Those are the PERFECT people for your higher-level programs!
Still, that magic transition from “challenger” to “long-term client” doesn’t happen on its own — and there IS such a thing as relying TOO heavily on challenges to carry your business.
The most common mistake?
Not having a clear client journey mapped out before your challenge starts.
Before you ever launch a challenge, it’s critical to ask yourself questions like…
What’s my follow-up strategy?
How (and when) will I invite challengers to take the next step with me?
Is my challenge priced within striking range of my ongoing coaching program so it’s a no-brainer transition for my challengers?
I’ll dive deeper into these questions (and a few more common mistakes) in my next post, so keep an eye out.
For now, start thinking about how your transformation challenges can be more than just a short-term engagement, and start thinking of them as your participants first stepping stone in a much longer journey with you.
Make it an amazing day,
Alicia
