I know it’s tempting…
Someone opts into your email list, and you immediately want to hit them with your offer.
That’s the whole point of capturing new leads, right?
Well… sort of.
Your follow-up emails need to be more than just a sales pitch.
Yes, you’ll eventually invite your new leads to take action, whether it’s signing up for a program or booking a call…
But before you do that, you need to strategically shift their beliefs and address objections.
Why?
Because even though your leads might be interested in solving a problem that you can solve, it doesn’t mean they’ll be immediately ready to buy as soon as they join your list.
It’s kind of like meeting someone new at a party…
You might connect with them and exchange numbers, but you wouldn’t ask them to go on a vacation with you to Europe tomorrow, right?
Similarly, your new leads need some time to get to know you, understand your approach, and see why you’re different from all the other options out there.
So instead of going straight for the ask, use your follow-up emails to gently guide them through their objections and hesitations.
For example, say your signature program helps busy moms with emotional eating…
If a common objection you hear is, “I don’t have time to cook healthy meals,” your follow-up emails could:
– Include quick and easy meal prep tips
– Success stories of busy moms who’ve overcome similar challenges with your program in a way that still adds value or gives them an actionable strategy to try
– Or even a behind-the-scenes look at how you manage your own meal prep as a busy professional.
That way, by the time you do make your offer, your leads should feel like you’ve been reading their minds and answering their unspoken questions — not coming out of left field with an offer they’re not ready for.
So now, pause for a minute.
What objections are your new leads most likely to have? What beliefs need to shift before they’re ready to take action? What do they need to believe about themselves before they take action?
Create your follow-up emails with those kinds of questions in mind.
If you’re doing that and they’re still not signing up or booking a call…
It could be the offer itself — which we’ll talk about in my next post!
Make it an amazing day,
Alicia
P.S. My Content Club membership gives you this ENTIRE strategy AND the emails you need to implement it — and all you have to do is fill in the blanks. If you feel like you’ve been adding more and more people to your list, but they’re not turning into clients, try our emails for 30 days and see if they make a difference!
