The Dreaded “Hedonic Treadmill”

Can you believe we’re nearly halfway through another year?

Even though the sun is shining and (hopefully) you’re getting a little vacation time here and there, now is around the time most business owners start getting a little anxious…

Six months have passed since setting your new year goals – and before you know it – Q4 will come knocking, bringing another new year right along with it.

Right now, it’s easy to take stock of where you have fallen short or what you haven’t accomplished so you can “finish strong” in the second half…

And when you do take stock, you might feel like you haven’t accomplished much at all. Or at least, it doesn’t feel like you have.

But what if today – instead of reaching for the next goal… and then the next… and the next one after that…

You spend a minute celebrating what you HAVE accomplished?

You see, there’s a concept in psychology called the “hedonic treadmill.”

It describes how FAST people return to their baseline of happiness after a positive event or accomplishing a goal…

Which means more often than not, we’ll accomplish something HUGE in our business (like our first 5- or 6-figure month, hitting a retention goal, or opening a new location) …

Just to go right back to feeling like we’re barely moving forward.

So that’s what it means to be on the hedonic treadmill – it’s like we keep walking towards a destination that doesn’t actually exist.

Have you ever felt like this in your own life?

I know I have in mine.

The good news is, it’s just a feeling.

And now you have a name for it, which puts YOU in control.

So, how about taking a few minutes to reflect or journal about all of the things you HAVE done…

And celebrate your accomplishments before setting new goals or moving on to the next big thing.

You deserve it, and those big goals aren’t going anywhere. 🙂

Make it an AMAZING week,


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