If you follow any business coaches or marketing experts online, you’ve probably seen the “paid ads” vs. “organic content” debate that has been going on for years now.
On one side, you’ve got people who swear by organic marketing and claim they’ve never spent a dime on ads…
And on the other side, you’ve got people who say organic marketing is a waste of time, and it’s easier to just run ads to your offers.
My take?
Both have their place in your marketing strategy, and both have their costs.
Often, paid ads are framed as the more “expensive” choice.
Technically, that’s true…
But with organic content — what about all those hours you might spend creating and designing your content, engaging with people who comment, and selling in the DMs? Your time isn’t free.
At the same time, paying for every click, lead, or sale can eat into your margins, right?
Still, having that flow of paid traffic working in the background while you work, sleep, and live your life can seriously free up your time.
So, it’s not about choosing one or the other…
It’s about choosing which resource (time or money) you want to invest (notice I didn’t say spend!).
The goal is to get to a point where you have BOTH working for you simultaneously…
But it’s perfectly okay to resonate with one over the other when you’re just starting out.
At the end of the day, it’s YOUR business! Listen to your gut, not the noise.
Make it an amazing day,
Alicia
P.S. Content Club helps health and fitness coaches with both organic AND paid content strategies. We give you everything from trainings on both strategies, to fill-in-the-blank content to help you take action. You can try your first month here!
