We’ve all been there – staring at the screen, searching for the perfect words to describe our program or write our next social media post.
But sometimes?
Writing great content isn’t about writing at all. It’s about listening.
Here’s what I mean…
If you’re fortunate enough to have had clients or customers share their success stories, feedback, or even their challenges with your program, you’re sitting on a goldmine of high-converting content.
Your testimonials can tell you:
- What your clients were struggling with before they joined your program
- What other programs or options they were considering before they started working with you
- Your clients’ perspective on the transformation you offer (rather than what you think it is or should be)
And of course, WHY someone should work with you!
They’re basically giving you the “cheat codes” to what your future clients need to hear…
Heck, they’re even giving you the kinds of words and phrases you should use!
In other words, your clients have ALREADY written half of your content for you…
Because there’s no better marketer for your program than someone who’s experienced it firsthand!
So, the next time you’re stuck creating content…
Revisit your testimonials.
Let their experiences, in their own words, guide any new content you create.
It gets to be THAT easy!
Make it an amazing day,
Alicia
