Ever wonder why some leads go cold even after they’ve opted into your email list? It’s not you… It’s your messaging. Think about it: let’s say someone opts in for a lead magnet that features your best high-protein meal prep recipes for hormone-friendly weight loss. That means they’re interested in hormone-friendly nutrition, right? So, if … Read more
Think about the last time you bought something from an ad, an email, or a social media post… It felt like it was speaking directly to YOU, right? That’s because effective content is created with ONE person in mind. The fact is, when you try to speak to everyone, you end up connecting with no … Read more
Back when I wrote my first sales page for my coaching business, I was winging it. It felt like SO much work, and I was SO lost trying to figure out what to put on the page. Honestly, it took me YEARS to feel comfortable writing a long-form sales funnel! I say this because I … Read more
For the last few weeks, we’ve been talking about how to improve your signature offer. How to name it, how often to promote it, and even how to position it so it’s a total no-brainer for your ideal client. But there’s another huge factor influencing the success of your signature offer that you might not … Read more
Every month inside of Content Club, we do live coaching… And more often than not, we’ll get a few questions about why we think someone’s offer isn’t converting. After asking them a series of questions, we find that the offer isn’t the problem at all… It’s that they’re not selling enough! I know as coaches … Read more
There’s a lot that goes into making your coaching program *irresistible* to your ideal client, like the curriculum, the price, the big promise… But a big part of the magic is in the NAME. My best tip? The name of your offer should scream the OUTCOME. Think about it: when potential clients see the name … Read more
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