Oh, this is going to be GOOD… Yesterday I talked about the “Magical Words” SWIPE FOLDER I started using in my business. “Swipe Folders” have been invaluable to me in my business over the years. Basically- it’s a collection of images, content, screenshots, etc… that I’ve saved in giant (but organized) folders. They’re always there … Read more
I’ve been reading a LOT lately. At the moment, I’ve been obsessed with reading books by some of the best and most legendary copywriters in the world…. like John Carlton, Eugene Schwartz, Gary Halbert, and the list goes on. And you know what one of the things I noticed that’s CONSISTENT in all of their … Read more
I had a FRONT row seat to the keynote presentation from Darren Hardy last weekend. It was a message that EVERYONE needed to hear. He spoke all about how uber-successful people (like Steve Jobs, Warren, Buffett, Richard Branson) aren’t successful because of what they do….it’s because of what they DON’T DO. They are HYPER-FOCUSED. He … Read more
This past weekend was huge for me. Most of you probably don’t know this, but speaking in front of large groups of people scares the sh$$ out of me. I’d much rather jump out of an airplane (done it) or swim with sharks (done it), than stand up in front of a large group of … Read more
I had a really important conversation yesterday with one of my coaching clients about SELLING. He mentioned that his team HATES selling. They think it’s sleazy, and that in their minds… they relate it to being a used car salesman. First of all- they need to BELIEVE in their program. Of course- his coaches do. … Read more
These days everyone is talking about getting leads and new prospects, but few people are talking about what you should be doing to make sure you KEEP the clients that you do get. (It costs 7x more to get a new client, than it does to retain a current one) <—– So I’m going to … Read more
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