If there’s one thing I’ve learned after more than a decade of marketing my own business online…
It’s that you’ve gotta know when to hold ‘em, when to fold ‘em — and when to just keep emailing.
Do you know how many times I thought a funnel “wasn’t converting”, when really my new leads just needed more nurturing?
Think about your own inbox…
How often have you signed up for someone’s list, received a few emails, and didn’t buy anything from that person for months?
People are more inundated with distractions, competing priorities, and yes… a ton of emails.
Breaking through that noise might take a little longer than you’d think!
For example, in Content Club, we give you a lead magnet to grow your email list along with nurture and marketing emails for your new leads to get familiar with your offers right away…
But we also give you 8 MORE emails that continue to nurture those leads once they’ve gone through your “funnel”.
Why? Because the reality is that not everyone is ready to jump into your programs the minute they “meet” you.
They need more value, more trust-building, more proof, and just plain more exposure to your name showing up in their inbox.
So, keep going.
I’ve played the “long game” for over 10 years, and I now have an amazing audience of mostly buyers who love what we do… and even reply back to me when I send out emails like this!
If you’re consistent, I KNOW you can build an audience like that, too 🙂
Make it an amazing day,
Alicia
