It’s time to change things up.
After a lot of reflection, I decided to start a weekly newsletter.
One that delivers high value, actionable advice, and in-the-trenches strategy…
All designed to help you grow, scale, and simplify your biz…. PROFITABLY.
Also, from time to time, I’ll share what I’ve been learning and what God has been teaching me that week. If the faith piece isn’t your thing, feel free to skip it. But if it is, it’ll be there.
Either way, I’m glad you’re here.
This is the first one. Let’s GO
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No clients in over 200 days. Here’s what turned it around…
I was talking to an amazing fitness coach a couple weeks ago, who hadn’t signed a single client since February.
I love her and she is one of my favorite people (but that’s besides the point!).
She’s been posting. She’s been creating.
She’s got a solid offer, a finished course, and even a free challenge lined up.
After posting (almost) daily for months without a single client…
You can imagine how frustrated and defeated she was feeling.
There’s only so much you can pour out without starting to question if you’re even on the right path.
We got on a call, and I told her two things:
1. “You’ve lost connection to your purpose.”
She was checking all the boxes, but wasn’t connecting to the mission behind her work.
So we worked out a strategy to get her back into alignment with a DAILY practice.
2. “You need to stop waiting around and start reaching out.”
I had her send messages to 8–10 people a day.
Not to strangers. No cold outreach. But to people who were already in her circle:
- Past clients
- People who had DM’ed her but never followed through
- People who responded to emails
- People who commented on her posts
And she actually did it.
Here’s what happened a few days later (this is straight from her email) :
“I sold a signature program today!!! She emailed me back… we got on a call this afternoon and I closed her!!!!! She paid in full on the spot right there. I’m just so over the moon. I have a new outlook.”
Pretty AMAZING, right?
She didn’t need a fancy funnel…
Or more content…
Or even paid ads.
–> She needed to get back into alignment
–> She needed a daily practice that anchored her in purpose
–> And she needed to stop checking “busywork” boxes and start getting proactive
So if you’re feeling stuck…
Try starting here.
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Your move this week:
1. Alignment FIRST.
Start your day with intention. Pray, journal, or reflect. Even if it’s just for 5 minutes.
Reconnect to why you’re doing this… and who you’re doing it for.
2. Reach out to 10 people DAILY. (non-negotiable)
Past clients. Warm leads. People who commented. Anyone already in your world.
Reopen the conversation. (You’re in the relationship business… not just health or fitness!)
“Hey [Name], I was just thinking of you this week! How are things going with [goal/challenge]? Hope you’re doing well!”
You’re the coach. You go first.
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Foundations First:
Earlier this week, I added this to my email signature:
“For God gave us a spirit not of fear, but of power and love and self-control.” 2 Timothy 1:7
Not talking about running into a bear in the woods here… but the kind of fear that eats at you over time. The kind that (if you let it), can control your decisions and dictate your path.
The kind that causes you to be timid, to waver and second guess yourself, and that chips away at your confidence.
The kind that causes you to drift, and delay, and detach from your purpose.
That’s NOT from God.
Fear does nothing but sow seeds of doubt.
The spirit of POWER. LOVE. SELF-CONTROL.
THAT is what comes from God.
Be BOLD. Lead with LOVE. Practice SELF-DISCIPLINE.
That is what God wants for you.
And if you allow Him to lead, He will guide you, always.
“I will guide you along the best pathway for your life. I will advise you and watch over you.” (Psalm 32:8) ❤️
What I’m reading right now:
- Book of John
- “I don’t have enough faith to be an Atheist” – Geisler & Turek
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