20 Content Ideas For Emails In Your Fitness Business

It can be a challenge to constantly come up with new ideas for your email list.

news-634808_960_720It can also be extremely TIME CONSUMING.

Sometimes you may feel like there’s not enough time in the day to get it all done.

Not to worry- here are a few great ideas to get your head buzzing! 

20 Content Ideas for your Fitness Boot Camp:

  1. Superfood Series (Coconut, Cacao, Goji Berries, Maca Powder)
  2. Balancing Hormones (Insulin, Cortisol, Leptin, etc.)
  3. How Amazing Fish Oil 
  4. Motivation (put in your fav quotes, link to you-tube videos)
  5. Your OWN Campers Successes (transformations, goals met)
  6. Current Fitness Trends & Stories (New Studies, News Events)
  7. What’s the Big Deal with Gluten? (could be a SERIES)
  8. All about Lactose (could be another series)
  9. On-the-Go Fat-Burning Workouts
  10. Fast Healthy Snack Ideas
  11. Recipes for your Fav Meals
  12. Ideas to Manage Stress
  13. Breathing for Weight Loss
  14. How to break through the dreaded weight loss plateau
  15. Your Fav Top 10 Energy Boosters
  16. Why You should NEVER skip a workout
  17. Fav tips from books you are reading
  18. Documentary Reviews (Food Inc, Food Matters, Super-Size Me)
  19. How to Lose Weight WITHOUT Dieting
  20. Difference between Good Calories and BAD Calories
  21. Why the Treadmill SUCKS & Why Circuits & Intervals get results.  (BONUS #21- ABO (Always Be Over-delivering!) to your clients and prospects)

Of Course, you want to come up with KILLER SUBJECT LINES to get them to open up your email.

Make sure to be ENTERTAINING, FUNNY, and YOURSELF when you write.

By educating your clients and prospects, not only they will feel more empowered, but you’ll be their go-to fitness expert when they’re ready to commit.

Also- here are a few of my SECRET STRATEGIES that I follow EVERY TIME I send an email:

1. ALWAYS have a “Call-to-Action.” Even if it’s in the P.S. or something small like “make sure to like our facebook page.” You want to condition your readers to make a “click” when they read your emails.

2. I subscribe to the ’20-60-20 Strategy’

20% of your emails should be pure content
60% of your emails should be content rich but content varying degrees of pitches and plugs
20% of your emails can be hard pitches – since you’ve delivered lots of amazing free content to your list, you’ve earned the right to sell to them

3. Make sure it’s something THEY want to read about…and not YOU!  As trainers, we can get little geeky at times- but your clients don’t CARE about that!  They want to know how what they’re reading can help them.  Keep it SIMPLE and break it down so they can understand it and explain it to their friends.

4. Add something a little PERSONAL.  Be more than just a fitness expert.  People do business with PEOPLE, not businesses.  

5. Add Local Events in once in a while. This one is IMPORTANT! People want to feel like they know what’s going on in the area. If you are regularly emailing them about what fitness events are going on in the community, they will always be checking your emails for the latest and greatest.

Remember that emails that are important or have high perceived value always get read.

I used to email my list 3 times per week…but because most of my clients have inbox overload, I now email about 1-2 times per week.

Test it out though, and see what works best for your list.

I hope this post gives you a few new ideas for email content.

Do you have a few ideas to share? Please leave a comment below!

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